About us
Entertainment Sports Agency was founded with a simple belief that sport is one of the most powerful ways to bring people together and create meaningful connections. Built on a background of high performance environments and premium client service, ESA combines a deep understanding of sport with a commercial mindset to help businesses grow through sport and entertainment.
Led by founder Mrinal Madina, ESA was created to bridge the gap between business and sport. Drawing on his experience working closely with senior leaders, brands and partners, Mrinal recognised the opportunity to use sport not just as entertainment, but as a platform for building relationships, strengthening teams and unlocking new opportunities.

Mrinal Madina
The ESA team brings together expertise from elite sport, luxury service industries and event operations. With experience managing complex logistics, delivering for high value clients and operating in fast paced environments, the team is known for its attention to detail, organisation and ability to execute seamlessly.
At its core, ESA focuses on three key areas. Business development through access to the right people in the right environments. Client engagement through memorable, tailored sporting experiences. And staff engagement through events that build culture, connection and performance.
Whether it is a bespoke golf day, a premium sporting experience or a wider strategic partnership, ESA takes a hands on approach to ensure every detail is delivered to the highest standard. The aim is simple, to create experiences that not only deliver on the day, but drive lasting value for businesses and the people within them.